Below we have listed some of how a website helps benefit your local business by giving you the advantage over your competition.
The relatively low cost of advertising on the Internet allows you to present much more information to your potential customers than any other form of advertising today. On the Internet you are able to include a catalog as well as order forms for products and services you have to offer. Excellent customer service is never compromised while using the Internet to fulfill your advertising needs, because your Web site may also be designed to include a page that answers frequently asked questions (FAQ’S). This in itself is a tremendous benefit of money and time to you and your customers.
Online questionnaires and website customer traffic tracking provides time and money savings benefits. Questionnaires can be up online to profile your target market. lnformation contributing to the success of your business is always available to you by using several tracking options. You can see where visitors to your Web site are coming from and how often they visit, just to name a few.
Contact web page. Answering phones, although direct, takes time. Having a “contact us” form on your website allows interested people to inquire about your services 24 hours a day, 7 days a week. You can get as descriptive as you want with a “contact us” form, ensuring that required fields are filled in before they can submit any requests.
Consumers search for products and services online every day before making purchases. Being found on the Internet will give you an advantage over your competition.
You are able to conduct business when its convenient for your client. Whether it be during the day or in the middle of the night. You are never actually closed, with a web site your customers can shop with you 24 hours a day, seven days a week.
Consumers can become educated about your business and get answers to many of their questions.
Professional appearance lends creditability to you and your business. Having an attractive website helps to convey to customers that you are a professional business, and gives them more confidence in your capabilities.
Your website can provide further support to existing customers. By offering information such as troubleshooting procedures, product specification and parts list, how-to-procedures, diagrams, and special help lines. By having this help available 24 hours a day you will be able to decrease the number of customer service employees you have on staff.
There is potential for your website to become a resource of information for the public. By supplying helpful tips and articles that are relevant to your industry you will have a number of repeat visitors.
Show off, promote and display your products or services. Whether you sell a product or a service, no one is going to pay you money without first seeing what you are capable of. The old saying “a picture is worth a thousand words” never fit better.
Consumers have more confidence in and prefer doing business with companies that they know something about. Inform visitors about the structure of your company, of your community involvement, the products and services you offer, awards, and employment opportunities.
More on “Well Designed Websites”…
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I look forward to working with you on your website design and internet marketing goals, Anthony.