SEO Keywords in web page content are important tools in ranking high on search engines. Abuse them and the search engine companies may penalize your website.
Below are two suggestions for a successful website targeted keyword strategy campaign:
– Keyword selection: determine which keywords your potential customers or clients might use to search for your page and create keywords based on those words.
– Keyword optimization: apply these keywords to the appropriate pages (1 to 2 keywords per page is the recommended amount). Often this will be the first 200 words on your page.
– The most important task of keyword optimization: determine whether your pages are optimized for and rank highly in search engines for keywords that target your potential customers. This is actually the first part of any website targeted keyword strategy and a step that is often overlooked by most website developers.
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